LJ MARTIN

ATHLETE/LEADER

LJ MARTIN

LJ is known among coaches and teammates for his relentless work ethic, consistently staying late after practice to refine his footwork and build strength in the weight room. His quiet determination and commitment to improvement have made him one of BYU’s most dependable and respected players on and off the field.

LJ Martin is a native of El Paso, Texas, and a 6‑foot‑2, 225‑pound junior running back for the BYU Cougars. After a standout high school career at Canutillo High—where h rushed for 2,137 yards and 23 touchdowns—he joined BYU and flourished, rushing for 518 yards and four touchdowns in 2023 and improving to 718 yards and seven scores in 2024. He was named Offensive MVP of the 2024 Alamo Bowl following a dominant performance with 88 rushing yards, two touchdowns, and 33 receiving yards in BYU’s win over Colorado. Now fully healthy heading into the 2025 season, Martin is ready to take on a leadership role in the backfield. Though he privately aims for a 1,000‑yard rushing season, his primary goal remains simple and team‑oriented: helping BYU win every game on the schedule. Off the field, Martin is focused on building strength, mastering his playbook, and stepping into his voice as a mature team leader.

SHOP

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football

SUPPORT

Ways you can aid me on My Journey!

Whether it’s through donations, sponsorships, or simply repping my gear. Your support means everything. Want to see what you’re supporting? Check out my News page to explore recent awards, press coverage, and what I’ve accomplished so far.

How I’m helping others on Their Journey!

Being part of a team means lifting others up, too. Whether it’s mentoring younger athletes, supporting youth programs, or giving time to causes I care about. This is how I pay it forward. Your support helps me give back in real ways.

CONTACT

Have an opportunity, question, or idea? I’d love to hear from you. Whether you’re a brand, fan, coach, or supporter, I’m always open to meaningful connections that help fuel growth on and off the field.

LETS PARTNER!

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EDIFY SPORTS

If you’re an athlete looking to grow your brand, connect with fans, and turn your journey into something bigger – EDIFY is where it starts!

We dream of a sports world where barriers are broken down and every athlete has the opportunity to shine. A world where fans are not just spectators but active participants in the athletes’ journeys, sharing in their joys and offering support in their struggles. Through the power of technology and the warmth of community, we’re turning this vision into reality—one connection at a time.

Build a Personal Brand

Expert guidance and best practices to grow your social media presence and craft a brand that reflects who you are—on and off the field.

Brand Consulting

Work with branding specialists to define your goals, amplify your story, and position yourself for NIL success.

Own Your Brand

Showcase achievements, personality, and potential with a professional, customizable profile that works 24/7 for them.

NIL Opportunities

Unlock deals, merchandise options, and fan support—all while tracking their progress with real-time analytics and tools.

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